Introduction

There are many competitors whose website not only looks visually appealing but are also integrated with superb features and amazing functionality. Extraordinary efforts are put into these websites to attract visitors. If your website is not designed well, then you may observe that traffic is not meeting your expectations or a sudden decrease in the number of visitors. Don't ignore these signs at any cost, as they may point out the web design mistakes that are hurting the performance and SEO of your site. In this blog, you will learn about common website design mistakes that can cost you a lot for your business.

Slow page load times 

The first and most common mistake highlighted is the slow loading of web pages. If your web page is taking too much time to load, you are not only annoying your visitors, but at the same time, you are also losing customers and profit. A study shows that the conversion rates are three times higher for the web pages that load in one second versus the web pages that take five seconds to load, and if there is a one-second delay, it will reduce conversions up to 7%. Robust plugins, themes, and modules can also make your website load slowly. If you update these essential components to the latest version, it will speed up your site. This practice proves to be more helpful when you have not updated them for a long time.

Not mobile-friendly

If your website is not mobile-friendly and responsive, then you may miss out on a significant amount of traffic. Websites should be adaptable to both desktop and mobile devices as well, so that they can create a smooth experience for the users. Many mobile users tend to prefer web pages if they are not able to view the content on the smaller screen properly.

Missing or Weak CTA 

If visitors are not aware of what action to take, they will end up taking no action. Sometimes you are successfully driving high traffic towards your site, but you are unable to turn your visitors into loyal customers or subscribers. This is because you are adopting the wrong Call To Action (CTA) strategy. Potential CTA buttons can give your users a clear answer to what action to take, set their expectations, and guide them towards the desired result.

Ignoring SEO and analytics 

When you are treating a problem, you first need its diagnosis. One of the best diagnostic tools for your website's popularity is Search Engine Optimization (SEO) and marketing data analytics. It will also tell where your website is ranking and positioning. SEO ensures a high ranking of the site on the search results pages. Without proper SEO, your website will not rank higher, no matter how sound it is.

Issue with font size, style, and color 

Typography is a determining element in user experience and accessibility. If users find it difficult to read your content, they will leave your site within seconds without thinking. In order to make sure that there is proper contrast and visual harmony, it is essential to choose a reliable brand color palette that supports accessible design.

No performance monitoring

You can't improve anything until you measure it. If analytics and testing capabilities are absent in a site, it will operate blindly. Hence, failing to boost conversions and fix problems. A/B testing can solely improve conversion rates, yet there are multiple sites that don't test. Your conversion rates can increase up to 30% if you break CTA into smaller actions, such as choosing a web hosting plan.

Conclusion

With the passage of time, competition has become intense. Businesses and brands are working and putting huge efforts into their sites to rank them and improve their visibility. There are many website designers who make blunders, which in turn affects their site’s performance and ranking. If a website lacks CTA, mobile responsiveness, monitoring, SEO, analytics,  font size and style, and loading times, it will not bring sufficient traffic to the site. Hence, it ultimately loses its viewers and affects its ranking. If you are facing user experience issues and web design errors, then here is a perfect solution for all your problems. Our Outstanding brand Webinisation can solve all your problems. It will introduce new techniques and innovations that make your website rank at the top. It will not only increase viewership but will also design your website in such a way that it will look appealing to them, which will keep them engaged and stay longer on your site. It is the best solution for your website improvement.